About

Victoria Gamlen is a communications leader and strategist, and the founder of Gamlen Consulting, an identity and narrative firm based in San Francisco.

Her work lives at the inflection point where momentum becomes a liability, focusing on the internal structure that brings coherence to decisions, language, and external market posture for companies navigating scale, transition, or increasing complexity.

She has developed narratives, positioning, messaging, and executive communications across technically sophisticated and highly regulated industries including AI, fintech, and industrial manufacturing.

Past experiences include co-founding a marketing analytics company, leading marketing and doubling revenue for a hospitality group during COVID, and building out eBay's C2C pilot program.

Her background in fine art and film photography shaped her conviction that constraints are a generative force – and a prerequisite for competence.

Select Work

SpendLab — mid-market AP technology company

Forensic precision at enterprise scale

Repositioning to software + services, strategic and GTM narrative, messaging frameworks across website, sales enablement, conference materials, investor communications, and executive presence / design partner: Maksim Karalevich

Boundary Analytics — marketing analytics startup

Brand marketing is now measurable

Positioning, GTM narrative, and messaging frameworks across website, sales enablement, original research report, brand strategy and creative direction / design partner: Cotton Design

Sirkin Research — boutique research firm

Demand research for B2B companies

Rebrand and repositioning, strategic and GTM narrative, messaging framework across website, case studies, original research report / design partner: The Onions