About
Victoria Gamlen is a B2B brand strategist based in San Francisco.
She specializes in positioning, messaging, and identity architecture for companies where growth has outpaced coherence.
Her work is built to operationalize across sales, marketing, and executive communications so the organization can scale without dilution.
Past clients span fintech, SaaS, and industrial manufacturing – ranging from full repositions to GTM systems, strategic narratives, and campaign creative.
Previously, she led marketing and creative direction for a hospitality group, ran a services business, and co-founded an analytics company.
Selected Work
SpendLab — mid-market AP technology company
Led a repositioning to software + services, defining the strategic narrative and messaging system across website, sales materials, investor communications, and executive presence / design partner: in-house
Boundary Analytics — marketing analytics startup
Defined positioning and messaging, shaping the brand system and narrative across website, sales, and ABM to support go-to-market clarity / design partner: Cotton Design
Sirkin Research — boutique research firm
Led a rebrand and repositioning, defining the narrative and messaging system across the website, case studies, and original research / design partner: The Onions
About
Victoria Gamlen is a B2B brand strategist based in San Francisco.
She specializes in positioning, messaging, and identity architecture for companies where growth has outpaced coherence.
Her work is built to operationalize across sales, marketing, and executive communications so the organization can scale without dilution.
Past clients span fintech, SaaS, and industrial manufacturing – ranging from full repositions to GTM systems, sales narratives, and campaign creative.
Previously, she led marketing and creative direction for a hospitality group, ran a services business, and co-founded an analytics company giving her perspective to both physical and digital operating environments.
Selected Work
SpendLab — mid-market AP technology company
Led a repositioning to software + services, defined the strategic narrative and messaging system across website, sales materials, investor communications, and executive presence / design partner: Maksim Karalevich
Boundary Analytics — marketing analytics startup
Defined positioning and messaging, shaped the brand system and narrative across website, sales, and ABM to support go-to-market clarity / design partner: Cotton Design
Sirkin Research — boutique research firm
Led a rebrand and repositioning, defined the narrative and messaging system across the website, case studies, and original research / design partner: The Onions
hello@victoriagamlen.com
About
Victoria Gamlen is a B2B brand strategist based in San Francisco.
She specializes in positioning, messaging, and identity architecture for companies where growth has outpaced coherence.
Her work is built to operationalize across sales, marketing, and executive communications so the organization can scale without dilution.
Past clients span fintech, SaaS, and industrial manufacturing – ranging from full repositions to GTM systems, sales narratives, and campaign creative.
Previously, she led marketing and creative direction for a hospitality group, ran a services business, and co-founded an analytics company giving her perspective to both physical and digital operating environments.
Selected Work
SpendLab — mid-market AP technology company
Led a repositioning to software + services, defining the strategic narrative and messaging system across website, sales materials, investor communications, and executive presence / design partner: in-house
Boundary Analytics — marketing analytics startup
Defined positioning and messaging, shaping the brand system and narrative across website, sales, and ABM to support go-to-market clarity / design partner: Cotton Design
Sirkin Research — boutique research firm
Led a rebrand and repositioning, defining the narrative and messaging system across the website, case studies, and original research / design partner: The Onions